Today the government announced a new bargaining incentive (NBI) which will force large technology companies to pay for the news content used on their digital platforms.
Replacing the news media bargaining code, the NBI will pace a 2.25% levy on organisations like Google, Meta and Tiktok that can be offset if these organisation enter into agreements with news organisation.
To analyse the effectiveness of the governments effects to bolster a struggling media sector, Stephen Hill asked Australia Institute researcher Skye Predavec about the importance of these media reforms.
Image: Asset Id: 2590551917 Nottinghamshire , UK 25 Feb 2025 : Make it Fair campaign in UK main Tabloid newspapers , its aim to raise awareness among the British public
Produced By: Stephen Hill
Featured In Story: Skye Predavec, the Australia Institute
First aired on The Wire, Wednesday 29 April 2026